Audience Engagement Research-The Hollywood Reporter

     The audience for The Hollywood Reporter is 58% female.  I am also targeting more women for my magazine.  Entertainment magazines tend to have more women in their audience then men.  Entertainment Weekly also had more women reading their magazines.  The average household income for The Hollywood Reporter is $97K which is more in the higher class.  I am targeting people in the middle class but higher class can also use my magazine as well.  The Hollywood Reporter also has many social media accounts like Instagram, Facebook, Twitter and even Snapchat to promote their magazine.  I also plan on promoting my magazine this way.  The Hollywood Reporter has also come out with merchandise to purchase with heir logo on it.  T-shirts and other items are available but this is also another way to market their product.