Distribution Research-Variety

     Variety magazine has a interesting way of distribution their magazine.  They have physical subscriptions you can buy but on the website it allows you to choose between two options.  It provides you with the choices of Basic and Premier subscriptions.  The Basic is $139 per year and the Premier is $149 per year.  The basic subscription provides the physical issues the year and a free Variety tote bag, which is a nice addition.  The premier package adds a lot more goodies onto the subscription including special issues, production charts, archives and more.  This is very smart on Variety's part.  Because they included so much more on the premier, and a $10 increase, consumers will more likely buy the premier package because it's a small price increase on lots of content.  I could incorporate this method into my magazine.  I could have two options between a basic and a premier package including exclusive stories and archives, maybe giveaways as well.